Author: daisysmith786

In March 2021, YouTube released its new feature that allows users to post vertical videos with a duration of 60-second or less. And since then, it has gained significant traffic. According to the YouTube CEO, YouTube shorts racked up 3.5 billion views in a day during its beta testing in India.

One of the main reasons for such popularity and the vast number of views that we can estimate is: Average time spent on YouTube is 18 minutes, and with shorts that last for a maximum of 60 seconds, viewers can watch more videos.

Marketers wouldn’t miss out on using it as their marketing strategy as they have the hottest growth right now. Want to know why? 

Here is why:

Why YouTube Short Videos Have The Hottest Growth

#1 Videos get more exposure

In recent times, you would have noticed that whenever you log in to your social media account, your feed will show video content within a few seconds of scrolling. And this is because video content works better with most algorithms, and it captures viewers’ attention.

And that is why even Instagram, which started as a photo-sharing app, has more engagement on videos than other content types. 

So, it simply means people prefer videos over other content because videos are visually appealing, provide more details, and engage users. And all these factors add up to make YouTube videos one of the hottest growing content.

#2 Platforms boost new feature 

Every brand tends to promote its new product to encourage adoption. Adoption here means an act where people adapt to the product or service. The same goes for social media platforms as well.

Social media platforms promote their new feature to get used to it and adapt to the new feature. We witnessed that when Instagram launched Reels. And same we are witnessing with YouTube.

If you use YouTube on your mobile devices, you would have noticed the “Shorts” tab on the YouTube phone application. All are the measures to promote the new feature. 

So if you are thinking about posting a video using YouTube Shorts, then my friend, this is the right time. Think of engaging content and upload it on YouTube shorts without any second thought.

#3 Viewers prefer them

A recent study shows that views prefer video content (source) over articles, photos, posts, and podcasts. In short, people consume video content the most. And hence consumers expect that brands provide them video content explaining their business or product.

And as we know, video provides a more pursuable way to engage the audience. Showcase brand’s face or brand’s story humanizes your business and helps create a more profound and emotional connection with the viewer or consumer.

Moreover, videos have more shelf values, which means that video contents get more engagement and stick around longer. They are also rewatchable as people prefer rewatching the video they liked. 

And that is because video content typically generates more interaction and sharing, and people tend to save them for rewatching whenever they want. So these measures keep the videos longer in the ecosystem and hence get more traction.

#4 It appeals to Gen-Z

Gen-Z are much more connected to the internet compared to any other generation. Therefore their opinion matters the most. 

According to research, 71% of Gen-Z teens use their devices to watch videos online (source). And that adds as another factor for such popularity of videos contents, especially from YouTube. Moreover, these short videos require less attention. It means, even if people are in a hurry or want to spend less time on the internet, they still can watch the complete video.

#5 It can be used for cross-promotion marketing

In this digital age, people always share their content all across the platforms to capture more audiences and receive more views.

Short videos can be shared on different social media platforms as they have a perfect format to adjust on different platforms.

Similarly, you can even showcase videos on your websites using social media aggregator tools. These tools ease the process to embed YouTube Videos on WordPress or any website and help you to display content on your different website platforms. It not only promotes your videos but also enhances your website’s beauty. 

#6 Videos are a powerful sales tool

As per the saying, pictures say thousands of words, which might sound cliche, but it is true. Now imagine the videos. They might be worth a million words, which makes them one of the significant reasons why videos are such powerful tools. 

Through videos, you can explain your product better, and even viewers will be able to relate to it as they have social proof. Now talking about duration, shorts have a 60-seconds limit, which is enough for a brand to introduce their product. And as we mentioned earlier, people like to consume video content. So it is a win-win situation.

Summing It Up

Visual-based content has always been the critical ingredient for marketers to promote their brand and product. And the world witnessed modification, the visual content transformed. Staying with the recent trend, these short video formats are gaining a lot of popularity, which is why giants like Instagram and YouTube are trying to make complete use of them. As of now you know why these short videos are trending, we hope you will think about uploading some and providing your business a boost. 

Originally Published at: https://bit.ly/3pDc7pf

If given a chance to explain social media as a physical atmosphere, we would like to explain LinkedIn as an office space. We keep everything professional there. In simple words, we can say LinkedIn provides great professional support. 

LinkedIn helps brands grow business connections, connect with industry experts, post job openings, hire managers or employees, and more. If we keep it short and simple, LinkedIn is the social media platform for business professionals.

It has such effect and usage that many businesses often opt to embed LinkedIn feed on website. It helps enhance the website’s visual appeal and brings a different dimension to it. 

Why Should You Embed LinkedIn Widget On Website

No one can deny that a good-looking website will attract more visitors than a dull or flat website. Hence, it is essential to have an attractive website; you can use images, videos, and more. Adding them can be a time-consuming process, or it might hamper the speed of your website. Therefore, we have a great solution: embed LinkedIn feed on a website. Of course, being a marketer, you need reasons or benefits for this process; hence, here are some of the advantages of this strategy that might convince you to use it.

• Adds vibrancy to your website
• Make your website informative
• Creates awareness about your LinkedIn presence
• Offers a simple way to post job openings on your website

Although the strategy has various benefits, we have handpicked some important ones that might convince you to add LinkedIn posts to your website.

So, if all seems satisfactory, the most important topic for this blog is the different ways to add LinkedIn posts to your website.

Manageable ways to add LinkedIn posts on the website

With the benefits and importance of this strategy, you are highly mistaken if you think this can be a tedious task. Various methods can achieve the task of adding LinkedIn posts to the website. But for your convenience and to save time, we list the three simplest ways to add LinkedIn posts to your website. These techniques are so simple that – Even if you don’t have coding skills or knowledge or belong to a non-technical background, you can still adopt these techniques.

#1 Social Media Aggregators

Social media aggregators are amazing tools that help users collect social feeds from various platforms. Then, users can curate and customize feeds before displaying them on the website. These tools provide a dedicated LinkedIn widget to help collect LinkedIn posts and display them on the website.

Using social media aggregators, all you need to do is collect the LinkedIn feed using the tool, generate the embedding code, and paste it on the backend of your website.

Besides easing the embedding process, the tool offers various features that greatly benefit this strategy. For example, social media aggregators allow you to customize the widget per your needs. You can change font size, style, background, and more and display your artistic side. Also, you have various themes and layouts to showcase LinkedIn posts. Here, you can choose the layout and theme that best suits your website’s style; the matching widget adds grace to your website and provides a professional look. All these measures help improve your website’s visual appeal and make it more impressive.

In addition, it provides a responsive widget that adjusts itself to any screen type. So, no matter what device your visitor uses, your widget’s charm remains the same. 

#2 WordPress Plugins

WordPress is one of the major website-building platforms. It eases the process and offers various plugins that add charm and functionality to the website. If you are using a WordPress website, you can use plugins that offer dedicated LinkedIn widgets. These widgets help you display LinkedIn posts on your website.

All you have to do is install these plugins, get the shortcode for LinkedIn posts, and paste it on the backend of your WordPress website. It offers functionality similar to social media aggregators, like the ability to customize the widget according to your choice.

#3 LinkedIn Embedding Code

If you don’t want to use any tool for your website, you have another option: LinkedIn feed embedding code. For each post, LinkedIn provides an embedding code you can copy and paste on the backend of your website to display to your visitors.

But keep in mind that this technique does not allow you to customize your widget or make the desired changes.

Conclusion

Upgrading the website visual is a smart Linkedin marketing technique. It helps to develop online recognition and helps in enhancing your brand’s reputation. No doubt images, posts, and videos add significant visual appeal to the website, but it might hamper its speed. And hence, embedding a LinkedIn feed on the website is easy, effective, and simple. So, what are you waiting for? Start embedding now and provide a different dimension to your website.

35% of the total populace, 2.8 billion individuals, sign in to Facebook consistently.

Generally similar level of the world’s 400 million dynamic sites show Facebook and other online media feeds.

In some cases, embedding a solitary Facebook post to a blog article is all you want, and Facebook has a helpful device for you to make the embed code. For the feed of your association’s most recent posts, the Facebook Page module is the most famous choice. The module is free and simple to add to most sites.

Be that as it may, the standard Facebook Page feed module accompanies a few drawbacks.

Above all else, you can’t change the standard module’s look and believe and match it to your image styles. The format is a solitary section stream that you can add to the sidebar yet it can’t assume control over the entire page width or, for instance, be a merry go round in the center of the page. Likewise, the tallness should be fixed, which makes a scrollable bar for the embedded FB feed on your site. Particularly with portable and tablet gadgets, scrollable components inside the page can turn into a bad dream for the site guest.

Furthermore, you can’t add other web-based media channels and make an arranged substance feed from numerous sources with the standard Facebook Page feed module. You are permitted to show each Page of the association in turn, and there is no help for client created content missions by the same token. Nowadays, showing social confirmation from your clients has become more significant, and social surveys assist you with standing apart from the opposition.

Third of all, you will not have the option to direct the feed and eliminate posts that are presently not applicable while utilizing FB’s Page module. At times, your association could distribute something pertinent for the Facebook crowd however maybe it isn’t something you might want to be the principal post displayed on the organization landing page.

Taking into account this multitude of impediments, how do brands and associations like Continental, Deutsche Bundesbank, and Harvard University embed Facebook feeds on their sites?

They utilize an social media aggregator tool or dedicated Shopify Facebook Feed App to assemble all their marked web-based media feeds and UGC from clients in a single spot. From that point, they then, at that point, make online media dividers, lattices, merry go rounds, and slideshows and show them on sites and other advanced channels.

Best Shopify Facebook Feed App to Embed Feeds on Shopify

Tagembed Shopify App is one of the best Shopify app that lets users to collect, curate, and embed social media feeds from 15+ social networks. You can simply download the app for free from here.

Add the app in your Shopify Store and proceed to add Facebook Feeds in the widget. Once the widget is ready with all of the customizations you can proceed to add them on your Shopify store.

It is simple to use the app:

• Add App to your store.
• Open the app and create a widget.
• Select Facebook as your source to collect feeds
• Customize the feed using different themes, banners, background and more.
• Click Embed Widget button and select Shopify.
• Choose your page, section, position and placement of the Facebook Feed
• Finally, click Add to Pages button and you’re done.

Reload your website and Facebook Feeds will be live on your website.

Also Read – How to Add Instagram Widget on a Website

Conclusion

Hence, you can now easily embed Facebook Feed to Shopify website or other social media feeds on your website using the All-in-one Shopify App by Tagembed.

In the past few years, we witnessed a sudden rise in the popularity of social media platforms. During this growth, many platforms were introduced and have successfully established themselves. However, even in this tough competition, Facebook still stands as the king of social media platforms. 

Being one of the oldest platforms in the social media landscape, it still holds relevance and popularity. And that is simply because of regular upgrades by the platform. In addition, with such a huge user base, Facebook holds a great impact in the market and reviews provided by the users can make or break a brand.

Reviews over Facebook are very important for a business. It helps the brand with great visibility and increases brand awareness. You can embed Facebook reviews on your website, it is a smart strategy for gathering more audience and enhancing brand recognition.

What are Facebook Reviews?

Facebook provides the freedom to its users to express themselves regarding any topic and by using any medium. Because of this freedom, users often use this platform to share their experiences with a particular brand or provide feedback on a particular product. These Facebook posts containing opinions and feedback are Facebook reviews. 

These reviews are the best example of user-generated content and are very helpful to win the trust in the market. Reviews can be in any form; it can be a written blog, picture or video. Whatever their form is, the main objective of these reviews is to spread awareness about the brand and help people in their buying decisions.

Why should you use Facebook Reviews Widget on website?

As mentioned above, Facebook customer reviews are one of the prime examples of user-generated content. And by featuring them on your website, you enhance the credibility of your brand.

People trust the words and feedback of past customers, as they provide an honest and true opinion about the product and share their unbiased experience with the brand.

You can easily display these reviews on your website by using the Facebook widget. The Facebook widget helps you gather all the content related to your business from Facebook and display them on your website.

By displaying these reviews on your website, you appear transparent to your visitors. In addition, it enhances your reputation as you will appear as a brand that cares about customers and considers their opinions. Various other benefits of embedding Facebook customer reviews on your website are :

• Enhances your credibility.
• Makes your website engaging.
• Brings vibrancy to your website.
• Increases website traffic.
• Decreases the bounce rate.

There are many tools in the market that provide you with the feature to embed Facebook review widgets on your website. Here is the list of the best tools that are currently available in the market and provide amazing results.

Best tools to embed Facebook customer review on your website

Tagembed

Tagembed is the best social media aggregator in the market which provides a dedicated Facebook review widget for websites that helps you to gather Facebook posts related to your business, allows you to curate and customize them and then displays them beautifully on your website.

It is a coding-free tool that doesn’t require any coding skills to install or run. You just have to copy the code and paste it into your website’s backend. Thus, it saves your time from searching for all the posts related to your business and saving your money as you do not require any specialist to run this widget. Moreover, the widget automatically provides the latest content on the feed; you don’t have to refresh the feed manually.

Many people misuse the freedom to express themselves on the platform and post abusive or unwanted content about a brand. The moderation feature saves you from displaying these kinds of content. You can keep an eye on the content that goes on for the display and filter out all irrelevant and spam content. Furthermore, you can even use a profanity filter to restrict the content containing the mentioned words or block the posts from a particular Facebook account. All these measures help you to maintain & grow the quality of your website.

Elfsight

The best way to attract people to your website is by providing them with a vibrant and lively looking website. And Elfsight is the perfect tool that offers you various customisation options that makes your website appealing to visitors. Moreover, it is compatible to display all kinds of media. You can even create a photo or video gallery on your website with the help of this tool. It is one of the most popular tools in the markets and provides some amazing features.

It also helps you display the chosen reviews, allowing the visitor to know more about your brand. Moreover, you can even restrict the number of reviews that goes for the display. Thus, it provides complete control over the feed.

EmbedSocial

EmbedSocial is one the most talked-about tool in the market. It provides 10+ Facebook feed templates that can match any website design. You can also moderate the content with the help of the moderation feature. It is an amazing tool that helps to drive the audience to your website and helps you to convert them into your customers.

Also Read – How To Add Linkedin Widget On WordPress Website?

SocialKIT

SocialKIT helps you make your website more eye-catching and appealing to visitors by displaying Facebook customer reviews on your website. It showcases a responsive feed compatible with all screen types, so it does not matter whether your visitor uses PC, tablet or mobile. Your feed will be running without any interruptions.

Broadly

A potential customer always looks for reviews & social proof of any product before buying it. You can provide all the needed information to your visitor all at one place, by showcasing the Facebook reviews about your brand. Broadly helps you display these contents smoothly, makes your website more engaging, and increases your chance of attaining more sales.

Also Read – Instagram Stories: Don’t Underestimate IG Stories For Business

Conclusion

Reviews are vital for any business, it not only helps you know your market reputation but also helps you win the trust of your potential customers. You can showcase these reviews on your website by using the tools mentioned above and prove your credibility to your visitors. These tools are very easy to use and provide great assistance to your business in obtaining more visitors to your website.

Instagram was officially launched on October 6, 2010. And since there is no going back from a simple photo-sharing app, it has now transformed into a social media giant. With over 500+ million daily active users, it provides a great stage for the users to market content in front of a large audience.

With such a user base, there is huge competition on the platform to attain as much audience as possible. So if you are an Instagram user or thinking about using Instagram to market your product/brand and looking for some simple and effective ways to gain followers, then this blog is just for you. You can also learn from here how to create original Instagram content.

We have listed the 7 most amazing ways to gather followers for your Instagram followers in this blog.

7 Ways to Grow Followers On Instagram

No one can deny that Instagram provides a great opportunity for its users to express themselves and grow their follower base on the platform. However, to stand out from the crowd, you need to have some smart strategies that help you in building an excellent follower base. So, follow these amazing tips as they might help you achieve your desired goals on the platform.

1. Post engaging content

No matter what platform you use or when you upload, never let this thought skip your mind that content is the real king. If people relate to your content, they are most likely to follow your account to get regular amazing content.

If you are running a business and using Instagram to promote your business, then post regularly about your product or repost content from your customers, post their reviews, social proofs, and images while using the product.

Post images of your products in a creative way to attract more people to your account. You can even post short or IGTV videos that explain your products/brand. You can even use IGTV videos to upload behind the scenes of your advertisement or provide a little sneak into affords that go in while making your product.

2. Embed Instagram feed & Stories on the website

Posting amazing, lively and engaging content not only helps your Instagram account but can also help your website. Simply embed Instagram Stories on websites, you can add a charm to your website and, at the same time, can create awareness for your Instagram account.

People who are unaware of your Instagram presence would also know about it when they get to view content from your Instagram account, and they even can follow your Instagram handle. So you can consider this a strategy to market your Instagram account and your products simultaneously.

Although Instagram provides you with the option to embed the post on your website, you have to collect each post one by one and continue the same process every time. Hence, we suggest you use social media aggregators for this process as they simplify the embedding process, save your time, and save your efforts. In addition, they automatically refresh the feed as they display the content as soon as it is uploaded on the platform.

Also Read: Answering Paid Surveys

3. Use appropriate Hashtags!

Hashtags are an important aspect of Instagram, and it helps you categorize your content under one umbrella and capture your target audience. People often search for products or brands using the hashtag, and you can even launch your hashtag campaign to spread brand awareness and recognition. And it might help you to get more followers as people love to post using hashtags.

4. Follow your target audience

Follow for follow is one of the oldest tricks in the book, and yet it is useful. You can track the people who follow brands from your industry and individually follow their Instagram account. You can even go through the followers’ list of your competitors and follow people individually. It will develop an interest in the mind of those individuals, and they might follow you back as well.

5. Post entertaining content

No matter what social media platform you are using, there is no alternative to quality content. Remember, content is the king, so as you post better quality content, it enhances your chances to draw people’s attention. There will be more attention, and it might encourage people to follow you to get regular entertaining content.

Also Read – Top 7 Benefits of Embed Facebook Feed On Website

6. Follow the trend

People love to stay updated with the latest trend and view content that focuses on recent happenings. The Instagram algorithm also supports them as these kinds of posts have more traction and engagement. And when you get support from the Instagram algorithm, it eventually helps you to gain more followers.

7. Use the power of reels

Instagram recently launched their new feature called Instagram Reels, and it has become an instant hit; even Instagram promotes reels and provides a boost to them. These are bite-sized videos, and hence, they require less attention span; viewers can go through them easily and without investing much time.

Conclusion

In today’s time, social media strength is considered as one of the mediums to measure a brand’s reputation and quality. And as Instagram stands all as one of the most influential social media platforms, it becomes crucial to have a strong Instagram presence. And with some intelligent techniques like mentioned above, you can easily achieve them. While using Instagram, there is another usage of the platform as well. And that is, if you are using Shopify as your eCommerce platform, you can add Instagram feeds to Shopify with the help of Shopify apps. It serves to beautify your store and create a good impression on your consumers.

Originally Published at: https://bit.ly/3AJ6mL9

Facebook Business Reviews are a form of customer feedback shared by the customers or buyers on the Facebook Business Page to share their experience and opinions.

Facebook reviews are great tools for businesses to build authority and a good social media presence to display to potential customers.

Facebook reviews can be in text, star ratings, and recommendations shared by customers on the Facebook Page.

Businesses that have Facebook Business Page receive great responses from their customers as it is easier and effective to place their reviews than through feedback forms, etc. Also, customers find Facebook reviews more transparent and genuine as businesses cannot modify reviews placed by their customers, and it displays to the public. Thus, Facebook reviews are more transparent and hold more power than other types of reviews.

With the advanced tools and applications, you can embed Facebook reviews on your website to offer the same transparency and boost your business with many audiences.

You can embed these powerful Facebook Reviews on your website and leverage the potential of Facebook Reviews through your website.

This blog will brief you about the importance of Facebook reviews for your business and the benefits of embedding them on your website.

Let’s get started with,

Importance Of Facebook Reviews To Business

Facebook reviews are a game-changer for many businesses, and why not when it connects your potential customers with authentic customer reviews and ratings about your business.

Facebook reviews boost the authority of your business through customer reviews and ratings that are displayed on their Facebook Business Page. Customer reviews showcase the quality of your business products and services through the real experience of customers.

Facebook reviews help your potential prospects learn about your business through the customer’s voice, giving them a better idea of the products and services you are providing to your customers.

Facebook is the largest social media platform, with more than half of the global population. Thus when people talk about your business, it turns out to be more authentic and trustworthy than reading the simple testimonials on your website.

Having your business on Facebook is a must in the current online marketing scenario, and building a robust business presence with your business.

4 Benefits Of Embedding Facebook Reviews On Website

#1 Boost Website Authority & Trustworthiness

Facebook reviews display genuine customer feedback in the form of reviews and ratings. By embedding these Facebook reviews and ratings, boost the authority of your business by earning the trust of the prospective audiences as people do not rely on the branded content as everyone is saying the same thing. Thus, displaying authentic customer Facebook reviews builds website authority and credibility among your prospective customers.

#2 Enhance Website Appearance

The creative display of Facebook reviews enhances our website’s looks with a designful and diverse content display on your website. You can create an amazing display of Facebook reviews using the Facebook review widget that provides you with various features and functionalities.

#3 Display Informative & Interactive Content

Embedding Facebook reviews enhances the content quality of your website with more informative, realistic, and authentic content. You can make dynamic website content by integrating Facebook reviews and ratings that keep your audience engrossed.

Customer reviews add more information to your website content and help your visitors to receive a much better understanding of your product & services on your website.

#4 Increase Conversion Rate

You can trigger customer’s actions with interactive and action-deriving Facebook reviews through the social proof factor using social media aggregator tools. Facebook reviews influence your customers with others’ experiences and entice them to make purchase decisions based on the customer reviews and ratings from Facebook Business Page.

How To Embed Facebook Business Reviews On Website

Displaying Facebook reviews can be a powerful tool to market your business and make optimal use of your customer’s feedback by appreciating their valuable reviews showcasing on your website.

But how will display customer reviews on your website is the major task. So if you like to embed customer reviews on your website, you can do so by using any of these two methods mentioned below:

Method 1: Use Embed Feature Of Facebook

You can use Facebook’s Embed Code feature to integrate Facebook Reviews into your website. It is easy, cost-effective, and does not require any technical expertise. But the only drawback is you can only place one Facebook review at a time.

Method 2: Facebook Review Widget Tool

You can use the Facebook review widget to aggregate, design, and display multiple Facebook Reviews on your website. You can find several Facebook widgets on the internet like Tagembed, Taggbox, etc. You can use any of these Facebook review widgets and embed Facebook reviews on website.

Also Read – How To Add Linkedin Widget On WordPress Website?

Wrapping Up!

Undoubtedly, Facebook reviews are powerful and dynamic to empower your marketing efforts and boost your business through the website.

Hence, leverage Facebook reviews by embedding them on your website to retrieve such exceptional results.

Originally Published at: https://bit.ly/3tGdbvq