Category: Social Media Marketing

In March 2021, YouTube released its new feature that allows users to post vertical videos with a duration of 60-second or less. And since then, it has gained significant traffic. According to the YouTube CEO, YouTube shorts racked up 3.5 billion views in a day during its beta testing in India.

One of the main reasons for such popularity and the vast number of views that we can estimate is: Average time spent on YouTube is 18 minutes, and with shorts that last for a maximum of 60 seconds, viewers can watch more videos.

Marketers wouldn’t miss out on using it as their marketing strategy as they have the hottest growth right now. Want to know why? 

Here is why:

Why YouTube Short Videos Have The Hottest Growth

#1 Videos get more exposure

In recent times, you would have noticed that whenever you log in to your social media account, your feed will show video content within a few seconds of scrolling. And this is because video content works better with most algorithms, and it captures viewers’ attention.

And that is why even Instagram, which started as a photo-sharing app, has more engagement on videos than other content types. 

So, it simply means people prefer videos over other content because videos are visually appealing, provide more details, and engage users. And all these factors add up to make YouTube videos one of the hottest growing content.

#2 Platforms boost new feature 

Every brand tends to promote its new product to encourage adoption. Adoption here means an act where people adapt to the product or service. The same goes for social media platforms as well.

Social media platforms promote their new feature to get used to it and adapt to the new feature. We witnessed that when Instagram launched Reels. And same we are witnessing with YouTube.

If you use YouTube on your mobile devices, you would have noticed the “Shorts” tab on the YouTube phone application. All are the measures to promote the new feature. 

So if you are thinking about posting a video using YouTube Shorts, then my friend, this is the right time. Think of engaging content and upload it on YouTube shorts without any second thought.

#3 Viewers prefer them

A recent study shows that views prefer video content (source) over articles, photos, posts, and podcasts. In short, people consume video content the most. And hence consumers expect that brands provide them video content explaining their business or product.

And as we know, video provides a more pursuable way to engage the audience. Showcase brand’s face or brand’s story humanizes your business and helps create a more profound and emotional connection with the viewer or consumer.

Moreover, videos have more shelf values, which means that video contents get more engagement and stick around longer. They are also rewatchable as people prefer rewatching the video they liked. 

And that is because video content typically generates more interaction and sharing, and people tend to save them for rewatching whenever they want. So these measures keep the videos longer in the ecosystem and hence get more traction.

#4 It appeals to Gen-Z

Gen-Z are much more connected to the internet compared to any other generation. Therefore their opinion matters the most. 

According to research, 71% of Gen-Z teens use their devices to watch videos online (source). And that adds as another factor for such popularity of videos contents, especially from YouTube. Moreover, these short videos require less attention. It means, even if people are in a hurry or want to spend less time on the internet, they still can watch the complete video.

#5 It can be used for cross-promotion marketing

In this digital age, people always share their content all across the platforms to capture more audiences and receive more views.

Short videos can be shared on different social media platforms as they have a perfect format to adjust on different platforms.

Similarly, you can even showcase videos on your websites using social media aggregator tools. These tools ease the process to embed YouTube Videos on WordPress or any website and help you to display content on your different website platforms. It not only promotes your videos but also enhances your website’s beauty. 

#6 Videos are a powerful sales tool

As per the saying, pictures say thousands of words, which might sound cliche, but it is true. Now imagine the videos. They might be worth a million words, which makes them one of the significant reasons why videos are such powerful tools. 

Through videos, you can explain your product better, and even viewers will be able to relate to it as they have social proof. Now talking about duration, shorts have a 60-seconds limit, which is enough for a brand to introduce their product. And as we mentioned earlier, people like to consume video content. So it is a win-win situation.

Summing It Up

Visual-based content has always been the critical ingredient for marketers to promote their brand and product. And the world witnessed modification, the visual content transformed. Staying with the recent trend, these short video formats are gaining a lot of popularity, which is why giants like Instagram and YouTube are trying to make complete use of them. As of now you know why these short videos are trending, we hope you will think about uploading some and providing your business a boost. 

Originally Published at: https://bit.ly/3pDc7pf

If given a chance to explain social media as a physical atmosphere, we would like to explain LinkedIn as an office space. We keep everything professional there. In simple words, we can say LinkedIn provides great professional support. 

LinkedIn helps brands grow business connections, connect with industry experts, post job openings, hire managers or employees, and more. If we keep it short and simple, LinkedIn is the social media platform for business professionals.

It has such effect and usage that many businesses often opt to embed LinkedIn feed on website. It helps enhance the website’s visual appeal and brings a different dimension to it. 

Why Should You Embed LinkedIn Widget On Website

No one can deny that a good-looking website will attract more visitors than a dull or flat website. Hence, it is essential to have an attractive website; you can use images, videos, and more. Adding them can be a time-consuming process, or it might hamper the speed of your website. Therefore, we have a great solution: embed LinkedIn feed on a website. Of course, being a marketer, you need reasons or benefits for this process; hence, here are some of the advantages of this strategy that might convince you to use it.

• Adds vibrancy to your website
• Make your website informative
• Creates awareness about your LinkedIn presence
• Offers a simple way to post job openings on your website

Although the strategy has various benefits, we have handpicked some important ones that might convince you to add LinkedIn posts to your website.

So, if all seems satisfactory, the most important topic for this blog is the different ways to add LinkedIn posts to your website.

Manageable ways to add LinkedIn posts on the website

With the benefits and importance of this strategy, you are highly mistaken if you think this can be a tedious task. Various methods can achieve the task of adding LinkedIn posts to the website. But for your convenience and to save time, we list the three simplest ways to add LinkedIn posts to your website. These techniques are so simple that – Even if you don’t have coding skills or knowledge or belong to a non-technical background, you can still adopt these techniques.

#1 Social Media Aggregators

Social media aggregators are amazing tools that help users collect social feeds from various platforms. Then, users can curate and customize feeds before displaying them on the website. These tools provide a dedicated LinkedIn widget to help collect LinkedIn posts and display them on the website.

Using social media aggregators, all you need to do is collect the LinkedIn feed using the tool, generate the embedding code, and paste it on the backend of your website.

Besides easing the embedding process, the tool offers various features that greatly benefit this strategy. For example, social media aggregators allow you to customize the widget per your needs. You can change font size, style, background, and more and display your artistic side. Also, you have various themes and layouts to showcase LinkedIn posts. Here, you can choose the layout and theme that best suits your website’s style; the matching widget adds grace to your website and provides a professional look. All these measures help improve your website’s visual appeal and make it more impressive.

In addition, it provides a responsive widget that adjusts itself to any screen type. So, no matter what device your visitor uses, your widget’s charm remains the same. 

#2 WordPress Plugins

WordPress is one of the major website-building platforms. It eases the process and offers various plugins that add charm and functionality to the website. If you are using a WordPress website, you can use plugins that offer dedicated LinkedIn widgets. These widgets help you display LinkedIn posts on your website.

All you have to do is install these plugins, get the shortcode for LinkedIn posts, and paste it on the backend of your WordPress website. It offers functionality similar to social media aggregators, like the ability to customize the widget according to your choice.

#3 LinkedIn Embedding Code

If you don’t want to use any tool for your website, you have another option: LinkedIn feed embedding code. For each post, LinkedIn provides an embedding code you can copy and paste on the backend of your website to display to your visitors.

But keep in mind that this technique does not allow you to customize your widget or make the desired changes.

Conclusion

Upgrading the website visual is a smart Linkedin marketing technique. It helps to develop online recognition and helps in enhancing your brand’s reputation. No doubt images, posts, and videos add significant visual appeal to the website, but it might hamper its speed. And hence, embedding a LinkedIn feed on the website is easy, effective, and simple. So, what are you waiting for? Start embedding now and provide a different dimension to your website.

35% of the total populace, 2.8 billion individuals, sign in to Facebook consistently.

Generally similar level of the world’s 400 million dynamic sites show Facebook and other online media feeds.

In some cases, embedding a solitary Facebook post to a blog article is all you want, and Facebook has a helpful device for you to make the embed code. For the feed of your association’s most recent posts, the Facebook Page module is the most famous choice. The module is free and simple to add to most sites.

Be that as it may, the standard Facebook Page feed module accompanies a few drawbacks.

Above all else, you can’t change the standard module’s look and believe and match it to your image styles. The format is a solitary section stream that you can add to the sidebar yet it can’t assume control over the entire page width or, for instance, be a merry go round in the center of the page. Likewise, the tallness should be fixed, which makes a scrollable bar for the embedded FB feed on your site. Particularly with portable and tablet gadgets, scrollable components inside the page can turn into a bad dream for the site guest.

Furthermore, you can’t add other web-based media channels and make an arranged substance feed from numerous sources with the standard Facebook Page feed module. You are permitted to show each Page of the association in turn, and there is no help for client created content missions by the same token. Nowadays, showing social confirmation from your clients has become more significant, and social surveys assist you with standing apart from the opposition.

Third of all, you will not have the option to direct the feed and eliminate posts that are presently not applicable while utilizing FB’s Page module. At times, your association could distribute something pertinent for the Facebook crowd however maybe it isn’t something you might want to be the principal post displayed on the organization landing page.

Taking into account this multitude of impediments, how do brands and associations like Continental, Deutsche Bundesbank, and Harvard University embed Facebook feeds on their sites?

They utilize an social media aggregator tool or dedicated Shopify Facebook Feed App to assemble all their marked web-based media feeds and UGC from clients in a single spot. From that point, they then, at that point, make online media dividers, lattices, merry go rounds, and slideshows and show them on sites and other advanced channels.

Best Shopify Facebook Feed App to Embed Feeds on Shopify

Tagembed Shopify App is one of the best Shopify app that lets users to collect, curate, and embed social media feeds from 15+ social networks. You can simply download the app for free from here.

Add the app in your Shopify Store and proceed to add Facebook Feeds in the widget. Once the widget is ready with all of the customizations you can proceed to add them on your Shopify store.

It is simple to use the app:

• Add App to your store.
• Open the app and create a widget.
• Select Facebook as your source to collect feeds
• Customize the feed using different themes, banners, background and more.
• Click Embed Widget button and select Shopify.
• Choose your page, section, position and placement of the Facebook Feed
• Finally, click Add to Pages button and you’re done.

Reload your website and Facebook Feeds will be live on your website.

Also Read – How to Add Instagram Widget on a Website

Conclusion

Hence, you can now easily embed Facebook Feed to Shopify website or other social media feeds on your website using the All-in-one Shopify App by Tagembed.

In the past few years, we witnessed a sudden rise in the popularity of social media platforms. During this growth, many platforms were introduced and have successfully established themselves. However, even in this tough competition, Facebook still stands as the king of social media platforms. 

Being one of the oldest platforms in the social media landscape, it still holds relevance and popularity. And that is simply because of regular upgrades by the platform. In addition, with such a huge user base, Facebook holds a great impact in the market and reviews provided by the users can make or break a brand.

Reviews over Facebook are very important for a business. It helps the brand with great visibility and increases brand awareness. You can embed Facebook reviews on your website, it is a smart strategy for gathering more audience and enhancing brand recognition.

What are Facebook Reviews?

Facebook provides the freedom to its users to express themselves regarding any topic and by using any medium. Because of this freedom, users often use this platform to share their experiences with a particular brand or provide feedback on a particular product. These Facebook posts containing opinions and feedback are Facebook reviews. 

These reviews are the best example of user-generated content and are very helpful to win the trust in the market. Reviews can be in any form; it can be a written blog, picture or video. Whatever their form is, the main objective of these reviews is to spread awareness about the brand and help people in their buying decisions.

Why should you use Facebook Reviews Widget on website?

As mentioned above, Facebook customer reviews are one of the prime examples of user-generated content. And by featuring them on your website, you enhance the credibility of your brand.

People trust the words and feedback of past customers, as they provide an honest and true opinion about the product and share their unbiased experience with the brand.

You can easily display these reviews on your website by using the Facebook widget. The Facebook widget helps you gather all the content related to your business from Facebook and display them on your website.

By displaying these reviews on your website, you appear transparent to your visitors. In addition, it enhances your reputation as you will appear as a brand that cares about customers and considers their opinions. Various other benefits of embedding Facebook customer reviews on your website are :

• Enhances your credibility.
• Makes your website engaging.
• Brings vibrancy to your website.
• Increases website traffic.
• Decreases the bounce rate.

There are many tools in the market that provide you with the feature to embed Facebook review widgets on your website. Here is the list of the best tools that are currently available in the market and provide amazing results.

Best tools to embed Facebook customer review on your website

Tagembed

Tagembed is the best social media aggregator in the market which provides a dedicated Facebook review widget for websites that helps you to gather Facebook posts related to your business, allows you to curate and customize them and then displays them beautifully on your website.

It is a coding-free tool that doesn’t require any coding skills to install or run. You just have to copy the code and paste it into your website’s backend. Thus, it saves your time from searching for all the posts related to your business and saving your money as you do not require any specialist to run this widget. Moreover, the widget automatically provides the latest content on the feed; you don’t have to refresh the feed manually.

Many people misuse the freedom to express themselves on the platform and post abusive or unwanted content about a brand. The moderation feature saves you from displaying these kinds of content. You can keep an eye on the content that goes on for the display and filter out all irrelevant and spam content. Furthermore, you can even use a profanity filter to restrict the content containing the mentioned words or block the posts from a particular Facebook account. All these measures help you to maintain & grow the quality of your website.

Elfsight

The best way to attract people to your website is by providing them with a vibrant and lively looking website. And Elfsight is the perfect tool that offers you various customisation options that makes your website appealing to visitors. Moreover, it is compatible to display all kinds of media. You can even create a photo or video gallery on your website with the help of this tool. It is one of the most popular tools in the markets and provides some amazing features.

It also helps you display the chosen reviews, allowing the visitor to know more about your brand. Moreover, you can even restrict the number of reviews that goes for the display. Thus, it provides complete control over the feed.

EmbedSocial

EmbedSocial is one the most talked-about tool in the market. It provides 10+ Facebook feed templates that can match any website design. You can also moderate the content with the help of the moderation feature. It is an amazing tool that helps to drive the audience to your website and helps you to convert them into your customers.

Also Read – How To Add Linkedin Widget On WordPress Website?

SocialKIT

SocialKIT helps you make your website more eye-catching and appealing to visitors by displaying Facebook customer reviews on your website. It showcases a responsive feed compatible with all screen types, so it does not matter whether your visitor uses PC, tablet or mobile. Your feed will be running without any interruptions.

Broadly

A potential customer always looks for reviews & social proof of any product before buying it. You can provide all the needed information to your visitor all at one place, by showcasing the Facebook reviews about your brand. Broadly helps you display these contents smoothly, makes your website more engaging, and increases your chance of attaining more sales.

Also Read – Instagram Stories: Don’t Underestimate IG Stories For Business

Conclusion

Reviews are vital for any business, it not only helps you know your market reputation but also helps you win the trust of your potential customers. You can showcase these reviews on your website by using the tools mentioned above and prove your credibility to your visitors. These tools are very easy to use and provide great assistance to your business in obtaining more visitors to your website.

Instagram was officially launched on October 6, 2010. And since there is no going back from a simple photo-sharing app, it has now transformed into a social media giant. With over 500+ million daily active users, it provides a great stage for the users to market content in front of a large audience.

With such a user base, there is huge competition on the platform to attain as much audience as possible. So if you are an Instagram user or thinking about using Instagram to market your product/brand and looking for some simple and effective ways to gain followers, then this blog is just for you. You can also learn from here how to create original Instagram content.

We have listed the 7 most amazing ways to gather followers for your Instagram followers in this blog.

7 Ways to Grow Followers On Instagram

No one can deny that Instagram provides a great opportunity for its users to express themselves and grow their follower base on the platform. However, to stand out from the crowd, you need to have some smart strategies that help you in building an excellent follower base. So, follow these amazing tips as they might help you achieve your desired goals on the platform.

1. Post engaging content

No matter what platform you use or when you upload, never let this thought skip your mind that content is the real king. If people relate to your content, they are most likely to follow your account to get regular amazing content.

If you are running a business and using Instagram to promote your business, then post regularly about your product or repost content from your customers, post their reviews, social proofs, and images while using the product.

Post images of your products in a creative way to attract more people to your account. You can even post short or IGTV videos that explain your products/brand. You can even use IGTV videos to upload behind the scenes of your advertisement or provide a little sneak into affords that go in while making your product.

2. Embed Instagram feed & Stories on the website

Posting amazing, lively and engaging content not only helps your Instagram account but can also help your website. Simply embed Instagram Stories on websites, you can add a charm to your website and, at the same time, can create awareness for your Instagram account.

People who are unaware of your Instagram presence would also know about it when they get to view content from your Instagram account, and they even can follow your Instagram handle. So you can consider this a strategy to market your Instagram account and your products simultaneously.

Although Instagram provides you with the option to embed the post on your website, you have to collect each post one by one and continue the same process every time. Hence, we suggest you use social media aggregators for this process as they simplify the embedding process, save your time, and save your efforts. In addition, they automatically refresh the feed as they display the content as soon as it is uploaded on the platform.

Also Read: Answering Paid Surveys

3. Use appropriate Hashtags!

Hashtags are an important aspect of Instagram, and it helps you categorize your content under one umbrella and capture your target audience. People often search for products or brands using the hashtag, and you can even launch your hashtag campaign to spread brand awareness and recognition. And it might help you to get more followers as people love to post using hashtags.

4. Follow your target audience

Follow for follow is one of the oldest tricks in the book, and yet it is useful. You can track the people who follow brands from your industry and individually follow their Instagram account. You can even go through the followers’ list of your competitors and follow people individually. It will develop an interest in the mind of those individuals, and they might follow you back as well.

5. Post entertaining content

No matter what social media platform you are using, there is no alternative to quality content. Remember, content is the king, so as you post better quality content, it enhances your chances to draw people’s attention. There will be more attention, and it might encourage people to follow you to get regular entertaining content.

Also Read – Top 7 Benefits of Embed Facebook Feed On Website

6. Follow the trend

People love to stay updated with the latest trend and view content that focuses on recent happenings. The Instagram algorithm also supports them as these kinds of posts have more traction and engagement. And when you get support from the Instagram algorithm, it eventually helps you to gain more followers.

7. Use the power of reels

Instagram recently launched their new feature called Instagram Reels, and it has become an instant hit; even Instagram promotes reels and provides a boost to them. These are bite-sized videos, and hence, they require less attention span; viewers can go through them easily and without investing much time.

Conclusion

In today’s time, social media strength is considered as one of the mediums to measure a brand’s reputation and quality. And as Instagram stands all as one of the most influential social media platforms, it becomes crucial to have a strong Instagram presence. And with some intelligent techniques like mentioned above, you can easily achieve them. While using Instagram, there is another usage of the platform as well. And that is, if you are using Shopify as your eCommerce platform, you can add Instagram feeds to Shopify with the help of Shopify apps. It serves to beautify your store and create a good impression on your consumers.

Originally Published at: https://bit.ly/3AJ6mL9

Facebook Business Reviews are a form of customer feedback shared by the customers or buyers on the Facebook Business Page to share their experience and opinions.

Facebook reviews are great tools for businesses to build authority and a good social media presence to display to potential customers.

Facebook reviews can be in text, star ratings, and recommendations shared by customers on the Facebook Page.

Businesses that have Facebook Business Page receive great responses from their customers as it is easier and effective to place their reviews than through feedback forms, etc. Also, customers find Facebook reviews more transparent and genuine as businesses cannot modify reviews placed by their customers, and it displays to the public. Thus, Facebook reviews are more transparent and hold more power than other types of reviews.

With the advanced tools and applications, you can embed Facebook reviews on your website to offer the same transparency and boost your business with many audiences.

You can embed these powerful Facebook Reviews on your website and leverage the potential of Facebook Reviews through your website.

This blog will brief you about the importance of Facebook reviews for your business and the benefits of embedding them on your website.

Let’s get started with,

Importance Of Facebook Reviews To Business

Facebook reviews are a game-changer for many businesses, and why not when it connects your potential customers with authentic customer reviews and ratings about your business.

Facebook reviews boost the authority of your business through customer reviews and ratings that are displayed on their Facebook Business Page. Customer reviews showcase the quality of your business products and services through the real experience of customers.

Facebook reviews help your potential prospects learn about your business through the customer’s voice, giving them a better idea of the products and services you are providing to your customers.

Facebook is the largest social media platform, with more than half of the global population. Thus when people talk about your business, it turns out to be more authentic and trustworthy than reading the simple testimonials on your website.

Having your business on Facebook is a must in the current online marketing scenario, and building a robust business presence with your business.

4 Benefits Of Embedding Facebook Reviews On Website

#1 Boost Website Authority & Trustworthiness

Facebook reviews display genuine customer feedback in the form of reviews and ratings. By embedding these Facebook reviews and ratings, boost the authority of your business by earning the trust of the prospective audiences as people do not rely on the branded content as everyone is saying the same thing. Thus, displaying authentic customer Facebook reviews builds website authority and credibility among your prospective customers.

#2 Enhance Website Appearance

The creative display of Facebook reviews enhances our website’s looks with a designful and diverse content display on your website. You can create an amazing display of Facebook reviews using the Facebook review widget that provides you with various features and functionalities.

#3 Display Informative & Interactive Content

Embedding Facebook reviews enhances the content quality of your website with more informative, realistic, and authentic content. You can make dynamic website content by integrating Facebook reviews and ratings that keep your audience engrossed.

Customer reviews add more information to your website content and help your visitors to receive a much better understanding of your product & services on your website.

#4 Increase Conversion Rate

You can trigger customer’s actions with interactive and action-deriving Facebook reviews through the social proof factor using social media aggregator tools. Facebook reviews influence your customers with others’ experiences and entice them to make purchase decisions based on the customer reviews and ratings from Facebook Business Page.

How To Embed Facebook Business Reviews On Website

Displaying Facebook reviews can be a powerful tool to market your business and make optimal use of your customer’s feedback by appreciating their valuable reviews showcasing on your website.

But how will display customer reviews on your website is the major task. So if you like to embed customer reviews on your website, you can do so by using any of these two methods mentioned below:

Method 1: Use Embed Feature Of Facebook

You can use Facebook’s Embed Code feature to integrate Facebook Reviews into your website. It is easy, cost-effective, and does not require any technical expertise. But the only drawback is you can only place one Facebook review at a time.

Method 2: Facebook Review Widget Tool

You can use the Facebook review widget to aggregate, design, and display multiple Facebook Reviews on your website. You can find several Facebook widgets on the internet like Tagembed, Taggbox, etc. You can use any of these Facebook review widgets and embed Facebook reviews on website.

Also Read – How To Add Linkedin Widget On WordPress Website?

Wrapping Up!

Undoubtedly, Facebook reviews are powerful and dynamic to empower your marketing efforts and boost your business through the website.

Hence, leverage Facebook reviews by embedding them on your website to retrieve such exceptional results.

Originally Published at: https://bit.ly/3tGdbvq

Do you want to know the real power of Instagram Stories for your business? If you are eager to use Instagram Stories perfectly, this is the right blog for you. Here, you will know how to powerfully use Instagram Stories to attract, engage, and bring conversions with your followers. 

Ever since the inception of Instagram Stories, the number of users is increasing drastically. Now 90% of Instagram users are using Instagram Stories to communicate and update their followers and friends. 

As the Stories last for 24 hours, people feel free to share small or short glimpses from their daily life without hesitating or having a second thought as it will only be up there for a day. 

Instagram Stories has changed the way Instagram users share content and interact with each other. Now, after 5 years of Instagram Stories, there are so many features and functionalities added to Instagram Stories that make it such a powerful and effective way to share content and even run result-driven Instagram marketing campaigns. 

Businesses can harness the power of Instagram Stories to expand their reach and connect with their prospective customers and followers to derive exceptional value. 

Keep reading till the end of this blog to discover how you can use Instagram Stories more powerfully for your business. 

Understanding How Instagram Stories Work?

Statistics show that Instagram Stories are being used by more than 500 million Instagram users daily, which means it has enormous potential to reach millions of people with your content. 

It is found that Instagram Stories encourage Instagram Users to stay engaged on the platform and more Instagram stories. 

Instagram Stories only stay live for 24 hours and allow only 15 seconds of short videos to upload. Therefore, it makes it easy for Instagram users to stay engaged with the Instagram stories and use them in their marketing campaigns. 

As the attention span is getting lower and lower day by day, people don’t like to watch videos of longer duration. Thus short video clips are doing great and keep the interested audience engrossed for so long. 

Thus, you can use Instagram Stories to engage your followers and interested audience with 15 seconds creatively designed videos and keep them regularly engaged with your content. Moreover, there are so many filters and features provided by Instagram that make your Instagram Stories more powerful and interesting. 

There are various ways in which you can use Instagram stories to enhance your business. So let’s discover how to use them effectively. 

Different Ways To Use Instagram Stories For Business

Apply these below-given methods to retrieve amazing results through Instagram Stories. These are the tried and tested methods by various brands and businesses to use Instagram Stories to deliver amazing results. 

Thus, if you’re commencing your Instagram Stories strategies, then start with the following methods. If you’re already promoting your business through IG Stories, then it is a bet for you to discover a unique method to use Instagram Stories for your business. 

#1 Use Brand Stickers To Create Instagram Stories

Unlike other formats of content to post on Instagram, IG Stories provide you with various features that include themes, stickers, filters, and so more to create powerful Instagram Stories. For example, you can create amazing and beautiful-looking Instagram Stories using stickers that like your customers. You can find a plethora of stickers on Instagram Stories. You can even use Canva to creatively design Instagram Stories to promote and reach your followers that lay an impressive image.

#2 Embed Instagram Stories On Your Business Website

One of the amazing ways to use Instagram Stories is by embedding them on the website. It will add more unique, attractive, and engaging content to your website. Using the Instagram Widget or Social Media Aggregator tool, you can easily Instagram stories Widget on your website. As people like to engage more with creative and innovative content than old-professionally sound website content, Instagram Stories can be an innovative approach to display content on your website.  

#3 Use Hashtags, Mentions, & Location In Your IG Stories

Another way to make splendid IG Stories is through hashtags, mentions, and location tags. These will make your Instagram Stories more specific, intriguing, and interesting to your audience. Depending on what type of content you are showcasing to your audience, you can use any tags to make them more attractive and engaging. 

#4 Keep Some Awesome Instagram Stories Forever With Highlights

You might be using Instagram Stories sometimes to deliver more important information related to your business or products or services. Instead of 24 hours, you can keep such amazing IG Stories forever save with you and display them on your Instagram through the highlight feature. 

Also Read – Embed Instagram Feed Gallery on Website

Wrapping Up!

Hence, we have come to the end of this blog and discovered that Instagram Stories are so powerful to boost your business. You can create amazing content through Instagram Stories that too efficiently without using many resources. And the result it derives is marvellous. Thus, follow these methods to gain more out of your Instagram Stories and make a powerful content strategy to promote your business.

Originally Published at: https://bit.ly/3tvtIT8

It would not be incorrect to say that Facebook is the largest and fastest growing social media platform globally. With a user base of 2.85 monthly active users, Facebook has opened multiple doors for brands to stay ahead of their marketing game. 

Did you know that over 200 million new businesses on Facebook use the platform as an efficient marketing tool? 

This statistic pretty much sums up what Facebook means for brands irrespective of big labels to new start-ups. 

Even though Facebook was introduced as a social media platform for letting its users make more connections, get in touch with family and friends, and socialize, the platform has proven to be much more than that. 

Furthermore, embedding Facebook reviews on the website can take the brand efforts and sales to a whole new level. Wondering how? 

You will get to know all this and more as you continue reading the blog till the end. 

In this post, we shall tell you how Facebook reviews can help you increase your business. Additionally, we will also mention a few tools that can help you embed Facebook reviews seamlessly into your website. 

Let’s get started! 

Why Must Brands Embed Facebook Reviews On Their Website?

By now, you must be wondering about the reasons to adopt this strategy. This section will shed some light on a few key reasons to showcase such content on your website. 

1. Boosts Trust & Loyalty 

Trust is the basis of every relationship. It also includes a relationship between a customer and a brand. It can be quite a daunting task to gain the trust of your potential customers. However, it can be done when you embed Facebook reviews on your website. 

How! Do you ask? The logic here is simple. A new customer to your brand may not be confident enough to try your products and switch to your brand. However, when they read other customers’ experiences and how much they like your brand and its products, they instantly feel more confident. 

It happens because customers take the word of other customers more seriously than your brand’s promotional content. 

Hence, by embedding Facebook reviews, you instill a sense of trust and loyalty in your customers. 

2. Boost Engagement & Increase Dwell Time Of Website Visitors 

When you embed Facebook review widget on your website, you make your website visitors more excited and encourage them to explore your website more. In addition, if they decide to stay on your website for a longer duration, it will increase their dwell time. 

Moreover, Facebook reviews are quite engaging content, and giving reviews a read would help in increasing your website users’ engagement levels. Ultimately, visitor engagement is a primary factor that helps brands determine the interest of the users and the chance of their conversion. 

3. Higher Ranking On SERP (Search Engine Ranking Pages) 

Reviews help your brand rank higher on the search engine. The more positive rankings on your website, the higher your chances would be. 

Additionally, Facebook reviews help increase your website’s traffic. Due to the high stay time of visitors and reduced bounce rate, the chances of your website ranking higher will significantly increase. 

Best Tools To Leverage For This Strategy 

After reading the incredible benefits of Facebook reviews, we will now guide you through the best tools that can help you embed Facebook reviews into your website. 

1. Tagembed 

First up on the list is Tagembed – a leading social media aggregation platform. This responsive platform enables its users to aggregate, curate, and embed social media content on the website. In addition, users can collect content from over 15+ social media platforms, including Instagram, TikTok, Facebook reviews, Facebook Feed on shopify, WordPress, HTML, and many more CMS. 

After aggregating the content, users can increase the effectiveness of the Facebook reviews widget by using additional features such as customization options that help users style the widget how they want. Additionally, the users can leverage the content moderation panel to remove any objectionable content from the widget. 

The platform offers advanced analytics for brands to track the performance of the widget. Lastly, if the users encounter an issue or glitch while using the platform, they can get assistance from the robust customer support team anytime. 

2. Elfsight 

The second option is Elfsight – another social media aggregator platform that lets users collect and embed Facebook reviews effortlessly on the website. 

The users get an option to adjust the width and height of the widget before publishing it on the website. In addition, users can catch a glimpse of the preview before making it live. Other features include styling options and content moderation. 

Also Read – Top 7 Benefits of Embed Facebook Feed On Website

Closing Note 

Facebook Reviews play a great role in building or breaking the reputation of a brand. If you are a brand and have noticed that your brand users vouch for your brand on Facebook, you need to make sure that you utilize such content on your website. 

We are at the end of this post, and you are well aware of Facebook reviews, the importance of embedding them, and the best tools to do so. So now that you know it all, what are you waiting for?

Originally Published at – https://bit.ly/3qXy6Y4

According to the statistics provided by Shopify, there are more than 820,000 merchants on their platform. If you are one of them and looking for simple ways to stand out from the crowd. Then you are at the right place.

Shopify is the most popular commerce platform that allows everyone to open an e-store and sell goods., But what makes Shopify such a popular platform? Out of many reasons, one major reason that stands out is its regular support to its user, which includes apps that you can install from its App Stores. 

Now, getting back to the topic in hand about getting an edge over competitors. In this competitive world, you need to have an X-factor in your store to attract customers, and you can achieve that by Integrating Facebook with your Shopify store. Admit it, one cannot rely on just one source for their growth, and in this era of cross-promotion marketing, it is now essential to have integrations to stay up to date and capture a huge audience.

Shopify and Facebook integration can be made easy by using the Facebook Feed Shopify app. For your convenience, we have listed the best Facebook feed app for Shopify below. 

Best Facebook Feed Shopify App

1. Facebook Feed by Tagembed

What makes an app ideal? Great features, useful benefits, and fair pricing. Facebook Feed by Tagembed has it all. This app helps you collect Facebook feeds, curate them, and display them beautifully on your Shopify store. With just a simple two-step setup, you can add Facebook feed on Shopify and instantly make your store more engaging.

The app offers complete customization, letting you choose from themes, layouts, fonts, and styles to match your brand’s look. A stylish feed not only makes your store well-organized and attractive but also creates a strong first impression that draws in more customers.

To keep your content relevant, Tagembed includes moderation features so you can filter spam and highlight only posts that matter. Best of all, it’s free forever, making it both practical and cost-effective. Along with Facebook, the app integrates with 15+ other popular social platforms, giving your store even more versatility.

2. POWR Facebook Feed by POWR.io

It is another useful Shopify Facebook feed app that increases user engagement on your website without any coding. 

The tool provides a responsive widget that displays images, videos, and texts without affecting the website’s speed. Moreover, the widget adjusts automatically according to the different screen types. Hence, you don’t need to change the display setting according to different devices. Moreover, to maintain the vibrancy of your eStore you can even set the widget to display only images and hide texts.

3. FBWall by Webkul

This app allows you to display Facebook feed on your Shopify page as per your requirements. You can use this app to showcase customer testimonials, social proofs and reviews from your Facebook Business page. These measures help customers in their buying decision and assist you in converting your visitors into your customers.

With the help of the customization feature, users can showcase their artistic side and personalize the widget as per their needs. 

The app has a simple installation process and provides a free trial to explore the tool and its features. 

4. Facebook Feed by Elfsight

Although Facebook allows its users to embed feed by copying the link of the post and pasting on the Shopify backend, there are limitations. One of the major flaws is that users have to copy the code of each post manually.

To counter this limitation, you can install the Facebook Feed Shopify app by Elfsight on your Shopify store, it automatically updates the posts from Facebook. So, as soon someone posts the content related to your business, it will be displayed on your eStore. 

Also Read – TIPS TO INCREASE YOUR SHOPIFY WEBSITE TRAFFIC

The app supports 12 popular languages, which makes this app a useful tool for your global customers.

Installing and running this app is very easy and does not involve coding. So even if you don’t have any coding skills or coding knowledge, you can still operate the app without any trouble. Besides the customization feature, it also allows you to show or hide like counts, share counts, and comments. So, if you have a huge number of likes on your posts, then by displaying them, you can showcase your social media strength.

5. Facebook Channel by Shopify

Facebook Channel Shopify app provides you a great opportunity to grow your business and attain more customers. Moreover, with the help of this tool you can manage Facebook accounts and products from one place.

It is a simple-to-install tool that integrates your Facebook account with your Shopify store. Other than Facebook, you can even integrate it with Instagram, which helps you build more audience and boost your reach. 

The app is free to install but involves additional charges as per different services.

Over To You…

These are the best Facebook feed widget app for Shopify that allows you to integrate Facebook with your Shopify store. These tools are judged based on features, advantages, and pricing.

These apps have more features than mentioned in the blog, and you can easily explore them by installing them on your Shopify website. In addition, these apps are easy to install and provide great returns. So what are you waiting for? Go ahead, and find the appropriate tool for your eStore and enjoy amazing benefits.

If you desire to open an e-store, then Shopify is your one-stop solution. Talking about the popularity, according to an announcement made by the platform, Shopify has more than 820,000 satisfied merchants around the world.

One of the main reasons for Shopify’s popularity is that it provides over 5300 app that provide great aid to businesses and adds charm to the store. However, with great opportunity comes great competition. As mentioned above, it has more than 820,000 merchants from 175 countries, running over 500,000 active stores. And to stand out in this competition, you need some great Shopify strategies. Therefore, this article discusses some excellent tips that will help you to increase traffic on your Shopify website.

BEST WAYS TO INCREASE SHOPIFY WEBSITE TRAFFIC

GOOGLE SHOPPING FREE LISTING

Google rolled out a useful feature for eCommerce and e-store merchants which allows them to get a listing on the Shopping tab of the Google search. Any eCommerce and eStore product brand can opt for the free listing. Moreover, this feature allows merchants to upload products that appear in organic search across Google platforms.

All you need is a Google merchant account and optimized product data feed, and your product will show up in Google’s shopping tab. But keep in mind that, as this feature is free, there will be huge competition here as well, so make sure you provide fully optimized product data on the platform. In addition, Google listing increases your product visibility and encourages visitors to visit your store to look for more products from your brand.

ADD INSTAGRAM FEED ON SHOPIFY WEBSITE

Extending the cross-platform promotion, you can even add Instagram feeds to Shopify website. Many tools are readily available in the market that help you to collect, curate, and customize content from Instagram and then provide you the facility to display them beautifully on the website.

You can use Shopify Instagram feed app to display content related to your brand, usually consisting of user-generated content from Instagram users. People often use Instagram to upload images of the product they bought or upload videos of the products while unboxing them or reviewing them. By adding them to your Shopify website, you enhance the beauty of your eStore and encourage users to stay on the website. A good-looking website assists in increasing Shopify website traffic, as people prefer visiting a colorful and lively website.

Moreover, Instagram feeds provide them with social proofs about the product and brand, and hence visitors don’t have to look for other websites searching for the purpose mentioned above. And this eventually helps you to win their trust and enhances your Shopify website traffic.

OPTIMIZE YOUR ESTORE FOR SEARCH ENGINE TRAFFIC

People always search about the product on search engines before purchasing it. And with proper optimization and use of SEO, you can increase your visibility. As a result, it not only increases Shopify website traffic but also enhances brand recognition.

Begin with in-depth knowledge of keyword research. Try to gather a list of keywords for your product and industry. Then, explore your competitors’ websites and note down keywords they are using to better their search engine ranking.

Once you have gathered keywords, use them on your product titles, product descriptions, blogs on the page, and other additional content.

Also Read – Key Benefits of Adding Social Media Feeds on Websites

CROSS-PLATFORM PROMOTIONS

In these modern days of marketing, cross-promotion has created a special space in every marketers’ strategy. Cross-promotion means promoting your eStore on a different platform. With the rise of social media platforms, businesses mostly use social media networks for promotions.

For example, many businesses provide their Shopify website link in their Instagram bio and market their products on the platform. The vibrant images and videos spark an interest in the viewers’ minds and encourage them to visit the e-Store to look for more products from the brand. Talking about Instagram itself, it provides various features that allow users to market their products differently.

USE INFLUENCER MARKETING

In recent times, influencer marketing witnessed a great rise in popularity. And this is all because it costs less than expensive advertising, and as influencers have a huge following, it provides a brand with a large audience. Influencers are famous personalities of social media platforms that have huge followings.

You can collaborate with influencers and promote your eStore. As these influencers have huge followings and many people show their faith in them, people would check that eStore which their favorite influencer is promoting. Moreover, you can even make them the face of your brand and increase brand recognition and reach.

Also Read – How to Add Live Social Media Feeds on WordPress Website

USE REFERRAL PROGRAM

Referral marketing has a great potential to market a brand. A referral program not only increases brand recognition but also helps in attaining more sales. You can use a referral program as: refer to x amount of people and get a product free. It means if a person referrals some people to your eStore, they gets a product free of cost. These schemes provide great results as people don’t miss out on the opportunity to get their hands on the product with less price than usual. In simple words, sales and schemes always attract audiences.

DISCOUNT CODES AND OFFERS

Discounts and offers are the best way to promote anything, whether it is a brand or a website. It also helps you to attract more customers to your eStore and increase brand recognition. For example, you can provide a discount on the first purchase; it will introduce your website and brand to the consumer and increase sales.

Moreover, you can also organize giveaways and contests on your social media handle, and winners of these competitions get a special offer from your eStore. It will boost your brand’s reach and eventually spark an interest in the minds of the platform users, which will encourage them to visit the website to explore.

OVER TO YOU

Marketing is an important essence for business. Unless people won’t be aware of your brand or website, your chance of attaining sales reduces. Therefore, you need good marketing to gather a crowd for your website and your brand. Hence, you can adapt the strategies mentioned above and boost the web traffic for your Shopify website and eventually generate revenue by attaining more sales. Because, more crowds means more chances of sales.

Originally Published at – https://bit.ly/3rU9di3

What does a rational customer do before making any purchase? – They check reviews. That is not a false claim, as 95% of people agreed to read reviews before making a purchase decision (source: G2). While 93% of customers read reviews of local businesses to determine their quality (source: Bright Local).

Therefore reviews are important. Many platforms offer the facility to their users to post reviews regarding any product or brand. But often, these platforms lack users or aren’t trustworthy. Another disadvantage of these review platforms is that people often post one or two-word reviews, which does not solve the purpose and provides no help to the reader.

And this is where Facebook reviews jump in. Firstly, Facebook has over 1.73 million daily users, which means there will be no shortage of users/reviews. And secondly, with the latest update, Facebook users now can choose from the option ‘recommend’ or ‘not recommend.’ So even if users aren’t writing in detailed reviews and choose either of the options, it gives readers a better view, which can help them make their purchase decision.

These recommendation options create a great impact as many people try new things based on friend’s suggestions (Source: Forbes). And that is the reason why businesses need Facebook reviews for their brand. They are so highly dependent on these reviews that many marketers embed Facebook reviews on websites.

If you still aren’t convinced, then here are some amazing benefits of Facebook reviews and how they can increase their business.

1. Builds Credibility

Businesses need to build trust to win new customers, and one of the primary ways to do so is by showcasing the reviews and feedback from the previous customers. Facebook’s business page provides a common platform/ground where people can exchange their opinions.

And as there will be more reviews and feedback, it will build a reputation and credibility for your business. So, as you build credibility for business, your chances to attain more customers increases. And that is how it creates a big impact.

2. Provides Credibility for Your Website

Facebook also provides a facility where you can embed Facebook reviews on your website. You just have to copy the embedding link of the selected review and paste it into the backend of your website. But then you have to copy each review one by one, and you cannot customize them to match it with your website’s style. Hence, we recommend you to use tools like social media aggregators that can ease your embedding process and provide various other features that add great relevance to this strategy.

There might be a case where people won’t be aware of the existence of your Facebook page or don’t have a Facebook account. This strategy then helps you in building credibility for your website and business in front of them.

Moreover, it increases your brand reputation as it appears that your brand considers customer feedback and appears transparent in front of visitors. Also, another hidden advantage of this strategy is that it builds a strong relationship with customers. A customer feels respected when a brand displays the reviews on their website and eventually helps you build a strong reputation.

Also Read – Embed RSS Feeds On Websites In Just A Few Simple Clicks

3. Builds a Review Cycle

People tend to follow the trend or copy what other people are doing on the social network. A similar principle is implied here when people read reviews posted by other users. Therefore, it encourages them to post reviews. And as there will be more reviews, you will be able to establish credibility for your brand, and eventually, it can help you reach your desired goal.

4. Helps in Conversion

As mentioned above, a potential customer always looks for reviews before making a purchase decision. And therefore, when you will be able to gather more reviews and showcase them on your Facebook page or website, it will help you convert that potential customer into your customer.

Also, if you are adapting the embedding strategy, then Facebook reviews can help you to hold viewers to your website. There can be a case where visitors look for the reviews and often explore other review websites with multiple similar products and end up buying any product based on the reviews. It is where embedded Facebook reviews come to the rescue. Visitors will get to know about the product and its review all at one place and hence it gives you a great chance to convert your visitor into your customer.

5. Builds a Strong Customer-Brand Relationship

You also have the option to comment or like the reviews posted by your customers. Hence by reverting to their reviews or engaging with them helps you in building a customer-brand relationship. It eventually enhances your brand reputation and also converts your customer into a loyal customer. Furthermore, customers feel respected when a brand replies to their reviews or responds to their comments, it shows that you care for your customers and value their feedback.

6. Helps You to Know Your Brand/Product Reputation

Your customers are the best judge for your products, and as they post the review or express their opinions about your brand or your product, you get to know the reputation and reception of your product. It also helps you know the strong and weak aspects and eventually helps you improve if there is any flaw.

7. Increases Brand Recognition

Whenever a user posts anything about your business or product on your business page, the Facebook circle of that user gets to know about it as it shows them on their respective feeds. Hence, it eventually increases brand recognition and therefore boosts the reach of your business/business page.

Summing It Up

We have enough data to prove that people read reviews before making any purchase. So, on the one hand, it helps potential customers in their buying decision, and at the same time, it helps businesses to public opinion about their products or business. While embedding Facebook reviews on the website adds more advantages and helps them to enhance the brand reputation and convert their potential customers into customers.

Originally Published at: https://bit.ly/32CqH89