How To Embed Social Media Feed to Shopify: A Complete Guide

Your Shopify store is more than an online storefront — it’s a representation of your brand’s personality. Shoppers today connect more with authentic, social-first brands that showcase real-time content, reviews, and user experiences.

One effective way to do that is by displaying your social media feed directly on your Shopify website. This not only enhances engagement but also builds social proof and keeps your site content fresh.

If you’re wondering how to embed social media feed to Shopify, this complete guide explains why it’s important, the tools you can use, and how to do it step by step — using an example from a popular social media aggregation platform.

Why Add a Social Media Feed to Shopify?

Before getting technical, let’s quickly understand the benefits of adding a social media feed on your website:

1. Builds Trust Through Authentic Content

Displaying live posts, customer photos, and user-generated content (UGC) on your site shows visitors that your brand has a loyal, active audience.

2. Keeps Your Site Fresh and Engaging

When you add social media feed to Shopify, new posts automatically appear as you update your social accounts — no need for constant manual updates.

3. Improves Dwell Time and SEO

Interactive and dynamic content encourages visitors to explore more, signaling better engagement metrics to search engines.

4. Boosts Conversions

When potential customers see real people using and enjoying your products, it creates instant credibility and can influence purchase decisions.

Tools to Add Social Media Feeds in Shopify

Shopify doesn’t have a built-in feature to display live social feeds, but there are several third-party tools (often called social media widgets or aggregators) that make it simple to do so.

Some popular platforms include:

Social media feed aggregators such as Taggbox, Elfsight, or Juicer
Apps available in the Shopify App Store under “social feed” or “Instagram feed”
Custom embed options provided by social networks themselves

These tools allow you to collect and display content from platforms like Instagram, Facebook, TikTok, YouTube, X (Twitter), and Pinterest.

Step-by-Step: How to Embed Social Media Feed to Shopify

Let’s go through the process using a typical example of a social media aggregator (like Taggbox). The exact steps may vary slightly depending on which tool you use, but the concept remains the same.

Step 1: Create a Widget and Connect Your Social Media Account

After signing up with your chosen aggregator tool, create a new widget or feed.
You’ll usually see an option like “Add Feed” or “Create Widget.”

Choose your desired platform — for example, Instagram or Facebook.
Connect your account and authorize access.
Select whether you want to display posts by profile, hashtag, or page.

This step gathers your social content into one curated feed.

Step 2: Customize Your Social Media Feed

Most tools allow you to personalize your feed before embedding it into your Shopify site. You can:

Choose layout options (grid, carousel, or slideshow)
Change colors, font styles, and post spacing
Hide or display captions, likes, and comments
Filter content by hashtags or mentions

A clean and visually consistent feed helps your site look professional while matching your brand identity.

Tip: Keep your design minimal and ensure the feed is mobile-responsive since most users shop from mobile devices.

Step 3: Generate the Embed Code

Once your feed looks the way you want it to, click the “Publish” or “Embed” option.
Select Shopify or HTML as your platform.

You’ll receive a short HTML embed code — this is what you’ll paste into your Shopify store to display the live feed.

Step 4: Add the Social Media Feed to Shopify

There are two easy ways to add the social media widget to your store:

Option 1: Through Shopify’s Theme Editor

Log in to your Shopify Admin Panel.
Navigate to Online Store → Themes → Customize.
Choose the section where you want to display your feed (homepage, footer, or sidebar).
Add a Custom HTML block.
Paste the embed code you copied earlier.
Click Save and preview your changes.

Your live feed should now appear on your Shopify site.

Option 2: Through a Shopify Page

Go to Online Store → Pages in your admin dashboard.
Create a new page (for example, “Social Feed” or “Community”).
Switch to the HTML view by clicking the “<>” icon.
Paste your embed code and save.

You can then link this page in your navigation menu or footer to make it easily accessible.

Example: Adding a Feed Using Taggbox (For Reference)

Here’s a practical example of how this looks when using a tool like Taggbox, a well-known social media aggregation platform:

Create Widget → Choose the desired social platform (e.g., Instagram).
Connect Account → Authenticate your account and fetch posts.
Customize Feed → Adjust layout, fonts, and colors to match your Shopify theme.
Publish → Choose “Shopify” as your platform and copy the HTML code.
Embed → Paste the code into your Shopify theme or page as described above.

Within a few minutes, your social feed will appear live and automatically update with new posts from your connected social accounts.

Best Locations to Display Your Social Feed in Shopify

Placement matters when adding social media feeds on websites. Consider these strategic locations:

Homepage: Highlight your latest posts and community engagement upfront.
Product Pages: Display real-life product photos or customer reviews from social media.
Footer Section: Keep the feed visible across all pages.
About Us Page: Reinforce your brand story with authentic, behind-the-scenes content.
Dedicated Gallery Page: Create a “Social Hub” showcasing your full feed.

SEO & Marketing Advantages of Embedding Social Media Feeds

Adding a social media feed to Shopify isn’t just for looks — it also provides measurable marketing and SEO benefits:

Fresh, Dynamic Content: Feeds update automatically, keeping your site relevant for search engines.
Longer Session Duration: Interactive content keeps visitors on your page longer, improving SEO metrics.
Social Proof and Trust: UGC and authentic posts reduce bounce rates and increase conversions.
Stronger Brand Presence: Unified online and social identities reinforce your brand voice across platforms.

Tips for Optimizing Your Feed

Use high-quality images for a clean, professional look.
Regularly moderate your feed to remove irrelevant or outdated posts.
Encourage customers to tag your brand using a custom hashtag.
Match your feed’s colors and design with your Shopify theme.
Analyze engagement using your aggregator’s analytics dashboard to understand performance.

Final Thoughts

Embedding a social media feed on Shopify is one of the simplest and most effective ways to enhance your store’s design and user experience. It bridges the gap between your online shop and your active social communities, creating a more dynamic and trustworthy shopping environment.

Whether you use Taggbox, Elfsight, or another social media widget, the process to embed social media feed to Shopify is straightforward — connect your account, customize your feed, copy the embed code, and paste it into your store.

With minimal effort, you can turn your Shopify site into a social-powered storefront that drives engagement, boosts conversions, and keeps your visitors coming back for more.