In today’s digital landscape, having a static website is no longer enough. Users expect dynamic, up-to-date content—and what better way to deliver that than by integrating your brand’s social media directly onto your site? Adding a social media feed in website not only boosts engagement but also provides fresh content, improves credibility, and helps convert casual visitors into loyal followers.
In this blog, we’ll explore seven practical ways to embed a social media feed on website, along with tips, tools, and SEO benefits. Whether you’re a business owner, blogger, or developer, this guide is your go-to resource.
Why You Should Add Social Media Feed in Website
Before diving into the “how,” let’s talk about the “why.” Here are a few compelling reasons to display a social media feed on website:
- Increased Engagement: Live content from your social platforms keeps users on your site longer.
- Social Proof: Sharing real-time user-generated content (UGC), testimonials, or customer photos builds trust.
- SEO Benefits: Fresh, dynamic content contributes to better search engine visibility.
- Cross-Promotion: Visitors can discover and follow your social profiles directly from your website.
Now, let’s explore the best ways to make it happen.
1. Use a Social Media Aggregator
One of the most effective ways to add a social media feed in website is through a social media aggregator. These tools pull content from multiple platforms like Instagram, Facebook, Twitter (X), TikTok, LinkedIn, and YouTube and display it in one unified feed.
Recommended Tools:
- Taggbox: User-friendly, supports multiple platforms, offers real-time updates.
- Juicer: Clean design, good filtering, and supports hashtags.
- Walls.io: Great for events and live streams, GDPR compliant.
- EmbedSocial: Includes review widgets, albums, and more.
These aggregators often include moderation features, analytics, and mobile responsiveness—making them ideal for businesses and creators alike.
Pro Tip: Look for a free social media widget for website if you’re just starting out. Many tools offer limited free plans.
2. Add Platform-Specific Embed Codes
If you only want to display content from one platform, using native embed features is a quick and easy solution.
- Go to a post > Click the three dots > Click “Embed” > Copy the code and paste it into your HTML.
Twitter (X)
- Use Twitter’s publish too to generate code for a timeline or single tweet.
- Facebook Page Plugin allows you to embed your page’s timeline, events, or messages.
This method is perfect if you want a lightweight, no-plugin solution for a single platform.
3. Use a Social Media Widget Plugin (WordPress)
If you’re using WordPress, there are plenty of plugins designed to display social feeds with zero coding.
Top Plugins:
- Tagembed (Instagram, Facebook, Twitter, YouTube)
- Smash Balloon
- Feed Them Social
These plugins often come with customization options, caching (for speed), and mobile-friendly layouts.
Note: When using plugins, ensure they’re regularly updated and compatible with your WordPress version.
4. Add a Custom Social Media Feed with APIs
For developers or brands that want full control, using social media APIs is a robust solution. APIs from platforms like Instagram Graph API, Twitter API, or YouTube Data API let you fetch content and display it with custom styles and logic.
Pros:
- Full control over data and display
- Ability to apply advanced filters, sorting, and features
Cons:
- Requires coding skills
- APIs often have rate limits and require authentication
This is ideal for tech-savvy teams or agencies managing large, dynamic sites.
5. Embed Social Media Walls for Events or Campaigns
If you’re running a time-sensitive campaign or live event, a social media wall is a fantastic way to drive engagement. It displays posts in real time from selected hashtags, profiles, or mentions.
Tools for Social Walls:
- Taggbox Display
- Walls.io
- Everwall
Social walls are commonly used during:
- Conferences
- Product launches
- Webinars
- Weddings or personal events
These feeds can be embedded on landing pages or displayed on big screens at physical venues.
6. Use Website Builders’ Built-in Widgets
Platforms like Wix, Squarespace, Shopify, and Webflow offer built-in social media widgets or integrations that allow you to connect your feeds easily.
Examples:
- Wix Social Feed App
- Squarespace Instagram Block
- Webflow + Zapier integrations
- Shopify App Store widgets
These are great for users who prefer no-code or low-code options and want to maintain design consistency.
7. Use a Free Social Media Widget for Website
If you’re on a tight budget, there are several free social media widgets for website that allow basic feed embedding.
Free Options to Try:
- Tagembed: Best for all platforms
- Elfsight: Free plan with limited views
- LightWidget: Instagram-only widget
- SnapWidget: Free Instagram and Twitter feed with basic features
Keep in mind that free plans often include branding and limited customization, but they’re excellent for personal blogs or small businesses testing the waters.
Best Practices for Adding Social Media Feed
To get the most out of your social media feed on website, follow these best practices:
- Choose Quality Over Quantity: Only showcase relevant, high-quality posts.
- Keep It Responsive: Make sure the feed looks great on mobile.
- Moderate UGC: Use tools with moderation features to avoid spam or off-brand content.
- Match Your Brand Design: Customize colors and layouts to fit your site.
- Track Performance: Use analytics to measure engagement and optimize placement.
Final Thoughts
Integrating a social media feed in website isn’t just about looks—it’s a powerful way to create trust, foster community, and keep your content fresh and engaging. Whether you use a social media aggregator, a free social media widget for website, or embed code manually, there are countless ways to add value and enhance user experience.
Start with your goals: Do you want to boost social proof, increase time on site, or promote a campaign? Then choose the method and tools that best fit your needs.
By adding your social media feed on website, you’re bridging the gap between your social presence and your brand hub—your website.
Social Widget 