As short-form video continues to dominate the digital landscape, Facebook Reels have emerged as a powerful way for brands and creators to engage their audiences. But why limit your best content to just social media? By embedding Facebook Reels on your website, you can boost engagement, enhance credibility, and drive more conversions.
In this step-by-step guide, we’ll show you how to embed Facebook Reels on website, including a full walkthrough using Taggbox, one of the best tools for managing and displaying social media content. Whether you’re a marketer, business owner, or web developer, this blog covers everything you need.
Why Embed Facebook Reels on Website?
Before we dive into the how-to, let’s understand why embedding Facebook Reels is a smart move for your business or brand.
1. Boost Engagement and Dwell Time
Short-form videos like Reels keep users engaged longer. Adding these to your website can reduce bounce rates and increase time on page—key metrics for SEO.
2. Add Social Proof
Reels that showcase testimonials, behind-the-scenes, or product demos add authenticity and trust, encouraging visitors to convert.
3. Drive Cross-Platform Growth
By embedding Reels, you guide website visitors to your Facebook page, increasing your social reach and engagement.
4. Automated Content Updates
With the right tools, your embedded Reels feed can update in real-time, keeping your site fresh with zero manual work.
Tools You Can Use to Embed Facebook Reels
There are two main methods to embed Facebook Reels on your website:
- Manual Embed Code from Facebook (for individual Reels)
- Social Media Aggregators or Widgets like Taggbox, Elfsight, Smash Balloon, etc.
In this blog, we’ll focus on Taggbox, a top-rated platform for embedding social feeds, due to its flexibility, user-friendliness, and visual appeal.
Step-by-Step: How to Embed Facebook Reels on Website Using Taggbox
Here’s how you can seamlessly display your Facebook Reels on your site using Taggbox:
Step 1: Create a Free Account on Taggbox
- Visit https://taggbox.com
- Click on “Start Free Trial” or “Login” if you already have an account.
- Complete the signup process with your email or Google account.
Step 2: Create a New Widget
- From the Taggbox dashboard, click on “Create Widget”
- Name your widget something like “Facebook Reels Feed” and click Create
Step 3: Choose Facebook as the Source
- Select Facebook from the list of social media platforms.
- Choose Facebook Page Videos or Reels, depending on the available options (Taggbox updates its features regularly).
- Log in with your Facebook account and authorize access.
- Select your Facebook Page from which you want to pull Reels.
Note: Your Reels need to be posted publicly from a Facebook Page (not a personal profile) for embedding to work properly.
Step 4: Customize Your Reels Widget
- After connecting your page, Taggbox will fetch your latest video posts, including Reels.
- You can:
- Filter or moderate which Reels to display
- Change the layout and theme
- Customize fonts, colors, card styles, etc.
- Add a call-to-action or branded header
This ensures the widget matches your website’s design and branding.
Step 5: Publish and Get Embed Code
- Click the “Publish” button at the top.
- Choose your platform (HTML, WordPress, Shopify, Wix, etc.).
- Copy the provided HTML embed code.
Step 6: Add the Code to Your Website
Depending on your CMS or builder:
➤ For Custom HTML Websites:
- Paste the code in your site’s HTML where you want the Reels feed to appear (e.g., homepage, sidebar, or landing page).
➤ For WordPress:
- Go to your WordPress dashboard
- Edit the page or post where you want to embed the Reels
- Add a Custom HTML block
- Paste the code and save
➤ For Shopify, Wix, Squarespace:
- Use their respective HTML/embed widgets to paste the code.
Best Practices for Embedding Facebook Reels on Website
To get the most out of your Facebook Reels feed:
✔ Place it Strategically
Showcase the widget on:
- Home page
- About or testimonials page
- Product or service pages
- Blog sidebar or footer
✔ Keep It Mobile-Responsive
Make sure your widget adjusts well on mobile devices. Taggbox’s feeds are responsive by default, but always preview to double-check.
✔ Auto-Update Content
Enable auto-sync so new Reels automatically show up without needing to re-embed.
✔ Highlight the Best Reels
Pin your highest-performing Reels or video testimonials to maximize impact.
More Than Just Reels: Embed Full Facebook Feed on Website
Want to go beyond Reels? With Taggbox, you can also:
- Embed Facebook feed on website including posts, photos, events, and more.
- Create custom filters to only show specific types of content.
- Combine with other social platforms like Instagram or YouTube.
You can even use WordPress Facebook feed plugin options if you’re running your site on WordPress.
Final Thoughts:
Embedding Facebook Reels on your website isn’t just a trendy move—it’s a smart digital strategy. It blends engaging video content with your site’s messaging, captures attention, and builds trust.
Whether you choose to embed Facebook feed on website with individual Reels or through a dynamic widget like Taggbox, the results speak for themselves: increased engagement, better user experience, and higher conversions.
So go ahead—embed Facebook Reels on website today, and let your content work 24/7 to attract and convert visitors!
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